One of the most important elements of marketing your home effectively is setting the price at the fair market value right from the start. Set the price too high, and you won’t get any offers and your home will take too long to sell. If your pricing is too low you’ll cheat yourself by not getting your property’s full and fair market value.
The condition and appearance of your home are also critical factors in getting the best price for your home. Walk through your home and look at it from a buyers perspective, then focus on staging your home effectively. Some areas are much more important and more likely to pay off than others. Most of the time buyers are motivated by emotional responses as much as, or more often than financial issues. There are usually things that are easy to change and inexpensive, yet go a long way toward triggering those “buy” emotions.
Do Your Research
Before marketing your home, look at your neighborhood’s comparable homes, how much they are asking for them, and how much they sold for. Here are three popular websites that offer free home valuation estimates. To check your property’s value estimate, just visit each website and type in your full address to see the results!
- View your instant home valuation on Zillow.com
- View your home estimate on Trulia.com with their new “Estimate” feature
- View your home estimate on Realtor.com
Setting Realistic Goals
Next, you’ll need to be realistic about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.
- Is your goal to get the maximum sales price for your house?
- If so, are you willing to have your house on the market for many months?
- Is your goal to sell your house quickly?
- If so, are you willing to sacrifice some of your potential profits to sell more quickly
- Would you like to establish a balance between selling your house quickly and selling at the top end of market value?
HINT: Real estate negotiations and contracts can be intimidating in their complexity, but don’t let emotion get in the way, and keep a level head to get through it.
Market Conditions Matter
Market conditions will play a role in setting the sales price of your house. Factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer’s or seller’s market. Then decide on a realistic price at which to list your house to meet your goals in the local market.
Effective marketing is the key to selling your home quickly and getting the highest price. Our professional Flat Fee MLS Service provides the most effective marketing for your money; It’s how we’ve become the top flat fee real estate company in Connecticut.