Marketing: What Works Best?
The 2 primary factors that determine if and when your home will sell are Exposure and Price. Exposure that counts is exposure that reaches buyers who are the most willing, ready, and able to buy. Setting the right price is crucial because under-pricing is like giving money away, and over-pricing is just a waste of time because nobody buys over-priced homes.
5 Ways to market your home online
Trulia.com offers some great home selling guides including “Five ways to use the internet to market your home”.
When you talk to friends and family about selling your home, many will give you the suggestion that to sell your home all you need to do is “put it on the internet.”They may be right. As over 80% of buyers today begin their home search online, if you are serious about selling, using the internet as a marketing tool is a smart choice.
Read the entire article “Five ways to use the internet to market your home”…
Why has my home not sold?
There are many reasons homes don’t sell. If you’ve had your home on the market for several months and haven’t seen much activity or any offers, chances are that one or more of the reasons below are to blame.
1. Your price is too high
No doubt about it, the most common reason for a home not selling is that the asking price has been set too high. The reasons for setting your price too high to begin with are many. Ranging from over enthusiastic listing agents to unrealistic seller expectations. Regardless of the reason though, if you’ve priced your home too high, you’ve set yourself up for a number of obstacles to selling your home. Even if you do get an offer for the overly high asking price, the deal may fall apart before closing because the buyer may have problems financing at too high a price. Look at other homes for sale, ones as similar and as close to yours as possible. If they are going for less than you are asking, you may be priced too high. The fact is, your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales prices.